Recently, someone in my network started a discussion on how to create a virtual employee manual. What should it look like? What information should be included in it? I can already hear you asking… I’m an HR professional not a developer. How could I possibly...
A big thanks to Olivier Fortier (Marine Press of Canada), Julien Roux (Devoteam), Eric De Carufel (Pyxis Technologies) and Eric Charest (GSOFT) for their inspiring and original suggestions for brainstorming techniques. Have you ever gotten the feeling that your...
A persona is a made-up person used to represent a target group. Personas are widely used in marketing and they make it possible to assign specific characteristics to your typical customer. With this information, you can define positioning, promotion and distribution...
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